Entries by Haley Sacotte

Influencers Hold the Purchasing Power

Over the past few years, we’ve all heard the term “influencers” as the buzzword within agencies, and even from our clients who want more information on what so called “influencer marketing” entails. Not only has technology given anyone with access to a smartphone the ability to be his or her own publishing company, it has given brands a whole new way to market to consumers authentically. Read on for why brands should take a chance on influencer marketing.