Entries by Kathleen Glass, Wyecomm Advisor

Rise of the Role of Chief Digital Officer

Chief Digital Officer, or CDO, is a relatively new title being used by large companies, as many industries started to wake up to the realities of digital transformation around 2013. While a critical imperative, digital transformation doesn’t happen overnight. A 2017 CEO Pulse survey by PwC showed 47% of Chief Executives believed the speed of […]

Time to Make Your 2018 Marketing Budget Plan

Now is the ideal time to create your marketing budget plan for 2018. Here are a few things you might want to take into account in your planning. B2B companies are spending more on marketing than ever Marketing budget as a percentage of revenue varies by industry Expect to include sales enablement in your 2018 […]