In addition to my “day job” in the PR world, I’ve also been writing a food and travel blog for the past eight years. I recently rebranded my blog, which gave me a great opportunity to look at how blogging has evolved since 2010. When blogs…
https://wyecomm.com/wp-content/uploads/2018/03/Steph.jpg12801920Stephanie Levinsonhttps://www.wyecomm.com/wp-content/uploads/2017/04/WYECOMM_logo_BLACK.pngStephanie Levinson2018-03-27 11:02:092018-03-27 12:03:14Blog Your Way to a Better Brand
One of the standard questions asked of agencies during an agency selection process is, “Can I meet the team who will work on my business?” This question often gets asked because of a concern that agencies showcase top talent during a pitch…
https://wyecomm.com/wp-content/uploads/2018/02/mouse-trap-2846147_1280-2.jpg610915Erica Swerdlowhttps://www.wyecomm.com/wp-content/uploads/2017/04/WYECOMM_logo_BLACK.pngErica Swerdlow2018-02-28 14:49:322018-03-25 07:46:56Don’t Blame the Bait & Switch
Speed is a risk. I know this well; I am married to a professional Superbike Racer. My husband, Kevin, is a speed junkie and raced Superbikes for the past 10 years. We know the exhilaration… and the danger. In Superbike Racing, you may think…
https://wyecomm.com/wp-content/uploads/2018/01/Kevin-1.jpg639960Erica Swerdlowhttps://www.wyecomm.com/wp-content/uploads/2017/04/WYECOMM_logo_BLACK.pngErica Swerdlow2018-01-16 13:29:072018-03-25 07:57:44The Perils of Speed in 2018
Now is the ideal time to create your marketing budget plan for 2018. Here are a few things you might want to take into account in your planning.
B2B companies are spending more on marketing than ever
Marketing budget as a percentage…
https://wyecomm.com/wp-content/uploads/2017/10/budget_sized.png6001200Kathleen Glass, Wyecomm Advisorhttps://www.wyecomm.com/wp-content/uploads/2017/04/WYECOMM_logo_BLACK.pngKathleen Glass, Wyecomm Advisor2017-10-23 14:37:012018-03-25 07:59:42Time to Make Your 2018 Marketing Budget Plan
What is the best strategy to attract and retain customers?
To answer a question with more questions:
Is it a never-ending cycle of too good to be true deals? #BOGO
Is it social media so appealing that you keep wanting more?…
https://wyecomm.com/wp-content/uploads/2017/09/forgetmenot_sized.png6001200Jessica Fosterhttps://www.wyecomm.com/wp-content/uploads/2017/04/WYECOMM_logo_BLACK.pngJessica Foster2017-09-07 12:30:092018-03-25 08:01:01Forget Me Not
Over the past few years, we’ve all heard the term “influencers” as the buzzword within agencies, and even from our clients who want more information on what so called “influencer marketing” entails. Not only has technology given anyone with access to a smartphone the ability to be his or her own publishing company, it has given brands a whole new way to market to consumers authentically. Read on for why brands should take a chance on influencer marketing.
https://wyecomm.com/wp-content/uploads/2017/07/ecommerce-2140603_1280.jpg5481280Haley Sacottehttps://www.wyecomm.com/wp-content/uploads/2017/04/WYECOMM_logo_BLACK.pngHaley Sacotte2017-07-18 12:04:132018-03-25 08:03:34Influencers Hold the Purchasing Power
Client service is a skill you can always be honing and improving. We should not just be selling to our clients or thinking, “what’s in it for us?” The client-agency world is a two-way street that starts and ends with relationship building.
https://wyecomm.com/wp-content/uploads/2017/06/iced-coffee-410323_1280.jpg8531280Erica Swerdlowhttps://www.wyecomm.com/wp-content/uploads/2017/04/WYECOMM_logo_BLACK.pngErica Swerdlow2017-06-27 12:46:172018-03-25 08:09:37Iced Coffee with a Side of PR
Today marks month five at my first job out of college. Interestingly, the statistics show only a quarter of college grads work within their field of study. I majored in Psychology with a Minor in Business and landed an internship at a communications…
https://wyecomm.com/wp-content/uploads/2017/05/Work.jpg12801920Adam Swerdlowhttps://www.wyecomm.com/wp-content/uploads/2017/04/WYECOMM_logo_BLACK.pngAdam Swerdlow2017-05-23 13:27:332018-03-25 08:10:57Five Things I Learned at my First Job Out of College
What came first? Change in the way humans live, buy and share information, or was it new technology that disrupted life as usual?
Either way, shift happens. For the fast and flexible, that shift is an exciting opportunity; for the slow…
Continuity and long service on a piece of business allows for intimate knowledge into a client’s innerworkings and desires, but at the same time, it allows account teams to fall into the dreaded trap of complacency.
https://wyecomm.com/wp-content/uploads/2017/04/complacency_sized.png6001200Erica Swerdlowhttps://www.wyecomm.com/wp-content/uploads/2017/04/WYECOMM_logo_BLACK.pngErica Swerdlow2017-04-05 12:51:082018-03-25 08:18:48Complacency - It's Real
Blog Your Way to a Better Brand
Don’t Blame the Bait & Switch
The Perils of Speed in 2018
Time to Make Your 2018 Marketing Budget Plan
Forget Me Not
Influencers Hold the Purchasing Power
Iced Coffee with a Side of PR
Five Things I Learned at my First Job Out of College
Shift Happens
Complacency - It's Real