Posts

Influencers Hold the Purchasing Power

Over the past few years, we’ve all heard the term “influencers” as the buzzword within agencies, and even from our clients who want more information on what so called “influencer marketing” entails. Not only has technology given anyone with access to a smartphone the ability to be his or her own publishing company, it has given brands a whole new way to market to consumers authentically. Read on for why brands should take a chance on influencer marketing.

Iced Coffee with a Side of PR

Client service is a skill you can always be honing and improving.  We should not just be selling to our clients or thinking, “what’s in it for us?”  The client-agency world is a two-way street that starts and ends with relationship building.